An AI pilot can look persuasive long before it becomes useful. It answers a product question in a clean demo. It drafts a reply in a second. It produces a beautifully formatted recommendation for a cu
Imagine telling a store manager, on a Saturday afternoon, that the team now has an AI tool. The manager's first question will not be, “Which model is it?” It will be, “Who is going to answer the custo
Pricing is one of the quickest ways for a retailer to change what a customer sees. It is also one of the quickest ways to create confusion. A discount that is hard to explain, a price that changes at
A return is a small operational event with a surprisingly large emotional soundtrack. The customer may be disappointed, in a hurry or simply trying to understand a policy written by someone who appare
A loyalty programme can now write a thousand messages before lunch. That does not mean it should send them. The interesting AI question is not whether a model can write a cheerful subject line. It is
Building a retail role-play tool? Separate the customer, the company policy and the feedback before adding another clever prompt. A familiar first prototype: give a language model a customer persona,